One of the biggest challenges that marketplace operators face today is to facilitate a transaction from start to finish.
In retail trade, a user can just click a button to make a purchase. However, in the marketplace platform, users need to communicate with each other while completing a transaction.
Communication between buyers and sellers helps both parties to develop trust in each other and eventually build a long-term relationship. This is even more crucial for marketplaces in the consumer services and classifieds space such as Carousel, Thumbtack, and Mudah.my. On such platforms, a buyer and seller require communicating directly to get relevant answers to their queries, discuss pricing, delivery time, product condition and more.…
