Your primary product might be socks, paintings, a marketplace for handcrafted diaries, or customised crockery. Or you might only be offering non-tangible services with your super-qualified team. Now whether your business is service-oriented or product-oriented, you’ve realised the usefulness of a real-time chat feature in reaching out to customers.
Maybe you need to use it as AirBnB does – to speed up communication between provider and receiver. Or perhaps you need to use it like Etsy- to make the selling/ buying process transparent and reliable.
The next step is crucial- do you build a chat feature from scratch? That, in most cases, is an inadvisable step.…
