Real-time chat feature has become increasingly popular for businesses across a variety of domains. In a short amount of time, it has both superseded traditional voice communications and also overtaken email and social media to become the dominant medium for user-to-user, as well as user-to-provider communications.
There are some key reasons behind real-time chat’s growing popularity
Firstly, a real-time chat feature allows users to get their enquiries resolved in real-time, by providing a direct one-on-one exchange platform for the members – including both users and providers. Secondly, it allows businesses to collect data, which helps them provide better customer support. Thirdly, users can directly connect with other users to securely exchange information without having to compromise their privacy or give away their personal contact information.…