Marketplaces have always existed. So much so that it’s nearly impossible to trace back the exact dates since when they got operational. A throwback to the good old barter system, when a spice trader had to sell his spices in return for currency in form of coins (Gold, Copper, Nickel, and more). But now we have eBay, Airbnb, Etsy, Craigslist and a gazillion other marketplaces. None of these would have sustained, had it not been for marketplace liquidity.
So, what is marketplace liquidity?Marketplace liquidity is defined as the percentage of total goods/services present in the market being sold per unit time.…
